Article: Martyn Perks interviews David Hansson of 37Signals

In an ever-changing industry and uncertain economic times, is it really wise to invest so much time, money and effort into long-term business plans? David Hansson, partner of 37Signals and Basecamp supremo certainly doesn’t think so, and his new book ReWork has been hailed as an anti-management manifesto that sees short term cutbacks as the way forward. Martyn Perks met up with him to discuss whether corporate culture is stifling industry growth. “Unless you’re a fortune-teller, long-term business planning is a fantasy” Hansson told him. Martyn’s reflections appear in his column in NetImperative.

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